If you had to stop using email for your marketing tomorrow, what would you do?

OK. No one's saying you have to 100% stop using email forever and ever. There is a place for it, when it's used sparingly and with your intended audience in mind.

But still. It's a worthwhile question to ask. Are you too dependent on the almighty email list?

Small businesses, start-ups, mid-sized companies, and even enterprise-level organization all face this question at some point (or again and again at different stages of their growth): should we assign any of our limited budget towards paying someone for email addresses