EdTech’s Mission-to-Mission Go-to-Market
Operations With Sean Lane
What it means to be Mission to Mission instead of B2B, how to fight the tendency to go whale hunting, and how it’s actually easy to find unicorns when you know where all the unicorns hang out.
The Perfect Startup Marketing Team Structure
Journey Engine with Justin Thomas
Insights into the intricacies of building and leading a successful marketing team in the startup world.
Postcards from StartEd’s NY EdTech Week
EdTech Insiders with Alex Sarlin
How TeachFX is measuring pedagogical 'talk' in the classroom.
Volleyball Conversations and Elevating Student talk w/ Teach FX
EdFamily with Dr. Jeff Kim, Ed.D, NBCT, MPH
Brand Strategy, Your Business Growth Linchpin
TeaTime With Tech Marketing Leaders with Kerry Guard
Talking purpose-driven marketing, being a change agent, and building brand strategies that are the linchpin to growth, tying marketing, sales, success, and product together in a unified vision.
Reinventing Sales Readiness
Hard Corps Marketing with Casey Cheshire
When deciding to continue a lead’s customer journey to sales, it is important to look at what makes sense for them. Are they ready to move forward at this moment?
Generative A.I. for Agencies: The Peer Interviews by BrandGuard
In a moment when everyone was looking at AI, BrandGuard gathered insights from widely varied marketing leaders across multiple verticals.
The consensus was that AI will be disruptive in good and bad ways to existing ways of working. Most interviewees — including me — suggested that agencies and brands should be looking at how to adopt this technology as soon as possible.
My story as the founder of 929 Marketing…
Boston Voyager invited me to share my story as a solo entrepreneur and mom of two young kids.
(Real talk? This interview is embarrassingly earnest and shows a very early version of a rapidly evolving consultancy. All part of the journey.)