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Posts in Content Marketing

I have a confession to make. I'm passionate about content marketing. That's the business-speak term for stuff like defining who you're talking to, why you're talking to them, and what to say to them; and then putting that all to work in blog copy and social media posts, and the design and structure of blogs and websites, in order to educate people or inspire them to jump on board with your mission.

But...here it is...

Content MarketingRachel JordanJune 3, 2016philosophy, purposeComment

Should You Launch Your Own Blog?

You have a lot to say. Maybe you've started to gain recognition from the great work you're doing within your chosen expertise of corporate development or graphic design or bee behavior. You see the infinite flow of blog posts and social media chatter and you think maybe you're missing out. That's when you ask a marketing professional like me whether it's time for you to start a blog. And then you ask me how.

marketing, Content MarketingRachel JordanJune 2, 2016blogging, marketing consultantComment