marketing, Content Marketing Rachel Jordan marketing, Content Marketing Rachel Jordan

Should You Launch Your Own Blog?

You have a lot to say. Maybe you've started to gain recognition from the great work you're doing within your chosen expertise of corporate development or graphic design or bee behavior. You see the infinite flow of blog posts and social media chatter and you think maybe you're missing out. That's when you ask a marketing professional like me whether it's time for you to start a blog. And then you ask me how.

Read More
marketing Rachel Jordan marketing Rachel Jordan

Authenticity: SXSW and How I Learned to Stop Speaking Bull

The thing is, being authentic is hard. It feels like a risk. Whether you’re deciding to value human-centric language over SEO data, or being more real with your teams than perhaps you were raised to do, it feels like a risk. And a risk means potential for failure. And failure is scary, right? Or maybe not…. Hope you’ll read my next blogs about SXSW lessons on vulnerability and resilience. It's all tied together

Read More
Life and Leadership Rachel Jordan Life and Leadership Rachel Jordan

Welcome to Holacracy: The Choose-Your-Own-Adventure Workplace

In contrast to what you may have heard, holacracy is not anarchy and it’s not really “bossless.” It’s an organizational structure based on the work, not the people. It’s grown as a response to the theory that that if productivity in companies tends to go down as the employee count goes up, empowering every employee with some form of decision-making reverses this trend – largely because the top-down bottleneck of approvals is avoided

Read More