You know the conventional wisdom, right? You have to have photos on your blogs. The Google likes the photos. So find a photo for every blog post. But maybe there's another way.
Read MoreHi, thanks for stopping by to read my ideas.
These days, my writing is happening on LinkedIn. So come join me over there.
I used to think about all marketing content in the terms of micro-decisions. But lately, I've been thinking in much broader terms: what change am I seeking to inspire in the reader?
Read More
Your blog is the hub of your marketing strategy. It's central to building your tribe. So blogging with focus and purpose is pretty powerful. But no fear - here are three steps to get you on your way to better blogging
Read MoreQuick. Grab a pen and paper. Step away from the computer. Answer these four questions, in your own handwriting, and you're on your way to creating your website.
Read More