Why Don't People know what you do?

You've written all these words about what you do. Words all over the place -- your website, your emails, your blogs...You try to tell people in real life, too. -- at events, on the phone, even at home. You talk and talk and talk.

And still, people don't get it. What's with all these people? It's not them, my friends. It's you.

Here's what to do.