WEBINARS - PRODUCTION
Webinars are a cornerstone of any b2b lead gen and contact engagement strategies. Each Solutions at Work webinar has featured high-profile client contacts along with Bright Horizons executive leaders, including this recent event featuring Accenture’s North American Wellness Program Lead, Julie Wilkes, and Bright Horizons' VP of Learning & Development, Helen Zarba.
I've produced and overseen all aspects of more than a dozen for Bright Horizons in the last several years -- marketing strategy, key messages, email copywriting, presentation development, speaker management and coaching, integration between website/marketing automation/webinar platform, and pre- and post-event content marketing activities.
We leveraged all organic channels for promoting our webinars - blog, Twitter, LinkedIn, website, newsletter, outbound email invitations, and cross-promo featured items in related outbound emails.
Here's a sampling of the Jan 2016 Accenture event campaign that garnered more than 200 registrants representing sales opportunities worth hundreds of thousands.