PR+Marketing Thought Leadership
Student Loan Debt: Who’s Paying the Price?
In 2016, Bright Horizons conducted a study of the real effects that the growing student debt crisis is having on individuals and the economy as a whole. The resulting data and assets would help elevate consumers' and employers' awareness of the scope of the problem, and open the door to interest in employer-sponsored student loan assistance programs, including EdAssist's LoanRepay product.
I worked with internal clients representing PR, marketing, and sales to define key messages for the resulting report and infographics. I project managed the execution of the report with internal designers, including infographics created to also stand alone in social. I then worked with my team to feature the assets in the b2b blog and social channels.