The Modern Family Index

In 2014, Bright Horizons sponsored its first study of modern family life in America, the Modern Family Index. We uncovered some surprising facts about the pressures working parents are facing, and how their work is being affected. In 2015, we followed that study up with the second Modern Family Index, uncovering nuances related to working dads and Millennials. At the same time, our UK office launched similar studies.

I worked with in-house writers and designers to conceptualize and project manage the resulting reports for both the U.S. and U.K. releases. In addition, my team and I launched supporting blog content, landing pages, paid and organic social content, and webinars.