MY CREATIVE BRIEFS
As David Ogilvy is rumored to have said, “Give me the freedom of a tight brief.” I’ve honed these babies over the years. They’ve worked well for my team. Just like every project manager has her own style, I think the details of Creative Briefs are quite specific to the teams they serve even if the general idea is universal.
I invite you to download them, use them, provide me feedback on how to improve them.